1 product - Many benefits
Financial benefits:
Our team of experts create tailor-made SMS contests. Customization of our product means that the whole marketing mix as well as the CRM software are designed based on specific market's and operator's qualitative and quantitative data.
This customization is able to produce financial results that exceed from 2 to almost 5 times the initial project outlay. This surplus goes directly to partners improving their overall financial performance and cash flow.
Moreover, the increase of ARPU by 50%
within 70-90 days has a positive impact into the corresponding quarterly reports as well as the yty financial statements.
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Brand benefits:
Our ability to access vast of commercial parameters in each market combined with our deep expertise and creativity guarantees that each project becomes the most impactful mega contest in the market up to that date.
This positive impact is measurable and has a linear correlation with key performance indicators such as:
- Brand image: Historical data of 5 last years has shown that state of the art mega promos increase brand preference by approximately 20%, regardless the market or the size of the mobile carrier.
- Reactivation. It is estimated that in developed markets where the nominal mobile penetration is more than 100%, the percentage of inactive MSISDN per operator covers on average 15% of their total customer base. 1 Idea mobile reactivates ~30% of this inactive part of subscribers.
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Business benefits:
- Attract new subscribers. In developing markets where the mobile penetration reaches 80%, we generate new subscribers that can cover 5% of the total customer base right after the end of the promotion.
- Reduce churn. Price war in developed markets produce high rate of churn which in some cases exceed 15% yty. Our revenue tools has reduced churn of our partners by 25% on average.
- Mobile Advertising Platform. Our sophisticated CRM platform enables us to gather a variety of demographic and psychographic data per participant. This data not only ensures that each participant will face an original 1-2-1 communication but also builds an opt-in fully segmented database ready-to-use for mobile advertising purposes.
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